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State of Fandom

The state of fandom, by the numbers

An aggregated, anonymized snapshot across the fandoms Fansim has indexed — no individual channels named.

7.6K
Channels analyzed
68B
Combined reach
8
Regions
11
Genres

Fandoms by region

Other
475
US/UK
219
Latin
124
KR
90
SEA
28
Global
26
JP
12
CN
6

Fandoms by genre

Other
683
Pop
89
K-Pop
84
Hip-Hop/Rap
48
Latin
40
R&B/Soul
12
EDM/Dance
9
Rock/Band
8
Ballad/OST
3
Indie
2

Median reaction rate by platform

Instagram
14.4%· 786
X
4.3%· 5
facebook
3.0%· 18
YouTube
2.1%· 5677

Highest-engagement genres

R&B/Soul
16.7%· 9
Latin
12.3%· 33
K-Pop
9.1%· 56
Hip-Hop/Rap
5.8%· 36
Other
4.9%· 549
Pop
4.7%· 68
EDM/Dance
3.3%· 8
Rock/Band
3.2%· 8

Trends over time

How the picture is moving — accumulated from daily snapshots.

Channels analyzed

7.6K+36.4%
2026-07-092026-10-09

Combined reach

68B+26.2%
2026-07-092026-10-09

Median reaction rate by platform

Instagram14.4%
X4.3%
YouTube2.1%
facebook3.0%

Genre mix shift

share of channels, vs 31 days ago

K-Pop8.5% → 8.6% now+0.1p
Other69.7% → 69.7% now0.0p
Pop9.1% → 9.1% now0.0p
Hip-Hop/Rap4.9% → 4.9% now0.0p
Latin4.1% → 4.1% now0.0p
R&B/Soul1.2% → 1.2% now0.0p

Region mix shift

share of channels, vs 31 days ago

US/UK22.4% → 22.3% now-0.1p
KR9.1% → 9.2% now+0.1p
Other48.5% → 48.5% now0.0p
Latin12.7% → 12.7% now0.0p
SEA2.9% → 2.9% now0.0p
Global2.7% → 2.7% now0.0p

Reaction rate = interactions ÷ views, median across channels with a reliable sample. Aggregated from collected data; no channel is identified. · Updated October 8, 2026