State of Fandom

The state of fandom, by the numbers

An aggregated, anonymized snapshot across the fandoms Fansim has indexed — no individual channels named.

2.8K
Channels analyzed
41.3B
Combined reach
6
Regions
8
Genres

Fandoms by region

Other
74
Latin
2
SEA
2
JP
1
US/UK
1
KR
1

Fandoms by genre

Other
51
K-Pop
14
Pop
5
Hip-Hop/Rap
4
R&B/Soul
2
Rock/Band
2
Latin
2
Ballad/OST
1

Median reaction rate by platform

Instagram
14.1%· 75
X
4.9%· 5
YouTube
2.0%· 2412

Highest-engagement genres

K-Pop
3.3%· 9
Other
2.5%· 48
Pop
1.8%· 5

Reaction rate = interactions ÷ views, median across channels with a reliable sample. Aggregated from collected data; no channel is identified. · Updated June 24, 2026