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State of Fandom

The state of fandom, by the numbers

An aggregated, anonymized snapshot across the fandoms Fansim has indexed — no individual channels named.

6.8K
Channels analyzed
66.8B
Combined reach
8
Regions
11
Genres

Fandoms by region

Other
473
US/UK
215
Latin
124
KR
88
SEA
28
Global
26
JP
12
CN
6

Fandoms by genre

Other
677
Pop
89
K-Pop
82
Hip-Hop/Rap
48
Latin
40
R&B/Soul
12
EDM/Dance
9
Rock/Band
8
Ballad/OST
3
Indie
2

Median reaction rate by platform

Instagram
14.1%· 594
X
4.3%· 5
facebook
3.5%· 14
YouTube
2.2%· 4820

Highest-engagement genres

R&B/Soul
16.2%· 8
Latin
12.3%· 28
K-Pop
8.3%· 49
Pop
4.9%· 61
Other
4.7%· 495
Rock/Band
3.5%· 8
EDM/Dance
3.4%· 8
Hip-Hop/Rap
3.3%· 31

Trends over time

How the picture is moving — accumulated from daily snapshots.

Channels analyzed

6.8K+21.0%
2026-07-092026-08-09

Combined reach

66.7B+23.8%
2026-07-092026-08-09

Median reaction rate by platform

Instagram14.1%
X4.3%
YouTube2.2%
facebook3.5%

Genre mix shift

share of channels, vs 31 days ago

Latin2.5% → 4.1% now+1.6p
Pop10.3% → 9.2% now-1.1p
K-Pop9.3% → 8.4% now-0.9p
Hip-Hop/Rap4.1% → 4.9% now+0.8p
Other70.1% → 69.7% now-0.4p
Rock/Band1.0% → 0.8% now-0.2p

Region mix shift

share of channels, vs 31 days ago

Other51.5% → 48.7% now-2.8p
US/UK19.9% → 22.1% now+2.2p
Latin11.8% → 12.8% now+1.0p
KR8.5% → 9.1% now+0.6p
JP1.6% → 1.2% now-0.4p
Global2.9% → 2.7% now-0.2p

Reaction rate = interactions ÷ views, median across channels with a reliable sample. Aggregated from collected data; no channel is identified. · Updated August 9, 2026