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What this fandom is feeling today
Personal, emotional milestone posts (anniversaries, regional-language love letters to Mumbai/cricket) consistently outperform brand collabs and product launches, which fans use mainly as a place to talk about his on-field heroics.
Resonates withFansTop formattextposts analyzed10avg engagement28%
Posts fans loved
1The day you arrive is the day you start all over again!
#RohitxFITTR
#Collab42%
2Mumbai, Are You Ready? Mumbai's biggest T20 league, T20 Mumbai is back with Season 4.
#ChanceSoduNako #Collab29%
3The sun's out doing overtime. We need to just keep up. ☀️💧22%
4I’ve always believed performance starts with the basics.
Hydration is one of them, and most of us are getting it wrong because WATER IS NOT 19%
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