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What this fandom is feeling today
Burberry wins by staging ambassadors as match-day and red-carpet protagonists, letting celebrities do the storytelling while products play a supporting role.
Resonates withFansTop formatPhotoposts analyzed10avg engagement56%
Posts fans loved
1Made for Wu Lei
Bespoke tailoring for our brand ambassador, hand-embroidered with delicate thistle details98%
2Post-match check-in with Eberechi Eze15%
3Casual play
Mika Hashizume shows his support, come rain or shine, in the Lancaster parka
4Show your colours
A fresh take on pitch-side dressing by He Cong
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