The brand
FanSim turns a real audience into a population of synthetic fan agents, so teams can A/B test copy, visuals, pricing and timing before they ship — and decide with evidence, not guesswork.
Our promise: read the fandom’s heart before the launch, not after. Quietly confident, evidence-driven, and warm toward both the artist and the fan.
The name
Fan + Simulation — a fandom modeled in data. And in Korean, paen-sim (팬심 · 心) — a fan’s heart. Emotion and science, one word.
Logo
Two parts, one idea. The Resonance symbol is ripples radiating from a heart core — one decision rippling across the fandom. The heart-i wordmark hides the heart in the tittle of the “i”.
Color
Lime is the brand — energetic, current, unmistakable. Coral carries the heart. Everything sits on deep ink, with paper for light contexts.
Balance
Ink dominates. Lime is the spark, used with intent. Coral is a single warm note.
Typography
App icon & favicon
Lime tile, ink mark
On a filled tile the mark goes deep ink for maximum contrast — a white mark on lime would disappear. The rounded-square tile is solid lime.
On dark
In product UI and on dark grounds, use the live mark: lime rings with the coral heart.
Motion · Resonance
Motion follows one principle: resonance. Lines wrap the heart one at a time, radiating outward — a signal building, a fandom responding.
Use it for loading, transitions and reveals. Calm easing, never frantic. The heart breathes; the rings accumulate, then settle.
Voice & tone
Evidence-led
Claims earn their place. Show the test, the segment, the number.
Warm, not cold
We respect the artist and the fan. Never reduce fandom to a metric.
Quietly confident
Plain, precise, unhurried. No hype, no exclamation marks.
Clear over clever
Say the useful thing first. Jargon only when it pays its way.
“Decide with evidence, not guesswork.”
“Revolutionary AI that 10× your fandom growth!!”
“Test it on a modeled fandom before it ships.”
“Leverage next-gen synthetic intelligence paradigms.”